Chase has been on a roll with “new user”-friendly content. He’s got posts on the concept of calories, counting calories, and success on the scale. He’s pumping out those info graph thingies on Instagram:

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How's your week going? – Have you've been making progress towards or away from your goals this week? – How do you track your progress? – When fat loss is your goal, you would be wise to have a way to track your progress. – Because feeling good and looking good are the goals, but those take longer than most people would like. – 1️⃣ WEIGH DAILY This is awesome if you have a good relationship with the scale as we are able to take those daily weigh in and average them at the end of the week. – 2️⃣ TAKE MONTHLY MEASUREMENTS These will be a great indicator of the fat you've lost. – My favorite three to take are 📏2 inches above the belly button 📏2 inches below the belly button 📏Largest part of the thigh – 3️⃣ Stick with it – This doesn't have to do with tracking, but heck, it's the most important. – No matter what you're doing to lose fat, stick with it for a long enough period of time for it to work. At least 8 weeks. – I hope you continue working towards your goals the rest of the day and knock the rest of the week out of the park. – Let me know if I can help you in any way. – 🤘🏻Let's Rock 🤘🏻

A post shared by Chase Erwin (@blackouttrainer) on

So if I’m tagging in, what insight do I want to cover?

One thing I’d like to address is getting your clients to that “light-bulb moment”. Because, man, that can be biggest battle. Sometimes the concept of coaching is over-simplified to just getting the right info or right tools.

And sure, you want a good base of knowledge. Yes, you want to be able to incorporate different techniques on different platforms in a variety of different environments. But even if all of that’s set in place, sometimes the message doesn’t reach. Sometimes the advice just doesn’t click.

You can say the right things, all day long, but still no light up switch.

To be a better trainer, how can I better handle that? How do I stay supportive vs. saying “I just can’t even”?

I remember in our early days of podcasting and speaking with Andy Morgan. He said that before he takes any client on, they go through a really strict screening process. The idea being: you need to identify the people who are actually willing to listen, learn, and adapt before offering your services.

Okay, so you can be more selective to better set yourself up for success. But how about outside of that? Here are Chase’s thoughts:

“Take the best of what they say– something you know to be true, then [you reinforce that].”

Basically, you find the golden nugget in the turds, eh?

“If [you] come off [too negative], they might take other things [you] say with a negative connotation. ‘Oh I didn’t listen to the ‘cool’ thing they found out’.”

That’s a reminder to me for sensitivity. With as overwhelming as all the fitness info can be, it’s such an important moment to feel like you have a grip on something.

“You’ve got to be as positive as you can be with them. If you’re Negative Nancy on what they’re amped up about right now, that might be the only thing they’re motivated to do right now.”

Hm, and it all goes back to motivation, huh. Even if I feel motivation to fitness is a bit overrated, I know the importance of not killing the drive when it is in place.

Closing Questions


Trainers, what do you do when your training tips don’t click?

Trainees, what are the best ways for a trainer to help you “get it”?

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